XYXX, One of the Leading Men’s Innerwear D2C brand Streamlined its Inventory and Order Management with the Advanced Technology Solutions of Unicommerce across 17+ marketplaces
About the Brand: XYXX
Started its journey in 2017, XYXX, India’s preferred Men’s Innerwear brand is one of the most successful D2C businesses in India. The brand offers an exclusive collection of Men’s innerwear and loungewear made from eco-friendly fabrics.
Since its inception, the brand has kept one mission – to change the innerwear and loungewear culture around the nation. XYXX strives to offer ultra-comfortable clothes that are extremely soft yet fashionable. Their collection is crafted with a vision to give a stylish edge with quirky designs and prints.
Being immensely popular among online shoppers, the Surat, Gujrat-based brand sees a daily demand from customers around the nation. Moreover, the brand sells its products in combo packs which paved the way for Unicommerce, the #1 eCommerce solution provider that helped them streamline their order management, and the results were phenomenal!
Challenges Faced By XYXX
- Unable to sell products in combo packs
- Hard to process orders efficiently
- Difficulty in updating SKUs across marketplaces
- Lack of efficient source to manage inventory centrally
Solutions Offered By Unicommerce
- Using the robust inventory management solution of Unicommerce, XYXX began to seamlessly sync its orders and inventory, resulting in quick processing of orders.
- Unicommerce allowed the brand to sell in combo packs with their Bundle Management feature that lets them create combo packs while updating combo product SKUs in real-time across multiple sales channels.
- Being a D2C brand, it was important for the brand to align its operations efficiently across sales channels. With Unicommerce’s advanced eCommerce solutions, it became easier to sell across multiple sales channels.
Impact On the Business
Unicommerce has played an integral part in XYXX’s growth journey. It helped the brand to maximize sales, leading to 72% growth while simplifying the order and inventory process so that they can enhance their overall customer service.
With Unicommerce’s advanced supply chain management solution, the brand was able to automate the day-to-day eCommerce processes, letting them scale on high profits. Since XYXX sells its products in combo packs, it became easier for them to process combo pack orders quickly. Moreover, Unicommerce streamlined XYXX’s operations across 17+ sales Channels (Marketplaces & Carts).
XYXX has been able to cut off all the extra expenses right from order management to multi-channel management. The brand is all set to broaden its horizons by targeting higher ROI, enhancing overall productivity.
